RideShare
Mobile Design
This product aims to create an easy way to find other riders to carpool with by automatically matching up users' locations and schedules.
About RideShare
RideShare is a mobile app for people traveling the same roads. This app lets you easily match with people traveling by car to the same workplace, classes, or more while taking into account individual preferences and traveling habits.
Recruitment Campaign Goals
Showcase Culture
Demonstrate culture of inclusivity, teamwork, and excellence.
Encourage Longevity
Excite new hires to
stay long-term.
Flexible Design
Ensure design could carry across different dimensions and formats.
Timeline
Three months
My Role
Visual Designer
User Personas
Low Fidelity
Clarifying Drop Off & Return Times
60%
of users experienced confusion over scheduling times for riders with a shared drop off and return trip.
Design now includes clear description of initial ride scheduling and destination screens
Adding a Profile Verification Mark
40%
of users remarked including a way to verify profiles would make them feel safer sharing a ride.
Design now includes the option verify your profile to build more trust between riders.
Identifying Points of Friction
Through usability testing, I studied the effectiveness of the design gathering
insights to improve user experience and the scheduling process.
High Fidelity
Key Take Aways & Conclusions
Through this process I learned that user research is key to iterating with confidence and validating design decisions. Next steps for this project would include refining the app's features through additional testing, developing more ways to personalize user profiles, and building out a mutual rating system for users.