ANCC Magnet Recognition Program® Redesignation
Internal Campaign
ANCC Magnet Recognition® is the nation's highest honor for nursing excellence. This year long campaign was supported with a wide range of content design from emails, posters, and banners to award emblems.
The Goal
Encourage employee engagement nursing excellence initiatives across Rutland Regional Medical Center in order to satisfy Magnet redesignation requirements and receive a prestigious fourth designation status.
Campaign Priorities
Keep it Fun
Graphics centered around a global travel theme to mark the Organization's journey
Build Excitement
Excitement increased participation
Share the Magnet Journey
Educational graphics were created to teach staff about how all about the Magnet journey
Original Concept From Outside Advertising Agency
Many, Many Design Iterations
Early designs focused on layering to add depth and draw attention to the staff members featured.
Deciding to pull staff members out from their original backgrounds increased production time. However, this effort offered greater design flexibility and variety in the people we matched together.
A New Direction For Rooted in
After running through multiple iterations, the Human Resources team choose a leaf as the campaign's main theme to symbolize career growth and putting down roots long-term.
Real Staff Photography
Featuring real staff members adds to the authenticity of the campaign. Including them in groups supports the campaign's themes of teamwork, inclusivity, and excellence.
Final Campaign
With the leaf, green swoosh, and employee photos all placed individually, the campaign's
design offered a high level of customization that fit the needs of any format.
Measuring Impact
Although the data generated from this campaign was not captured, I would measure it's impact through the amount of clicks each digital ad received to evaluate which photo groups and phrases were most successful.
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To get a greater picture of how the print ads, radio spots, and other promotional displays affected hiring, I would analyze the rate of hires pre and post campaign and survey new employees to see how they learned about the position.