Crudele Family Law
Website & Mobile Redesign
The website for Crudele Family Law required a fresh look and new mobile interface to bring the law firm's digital presence up to speed with its competitors.
The Goal
Modernize Crudele Family Law Firm's existing site, build an interface designed for mobile, and drive more client conversions.
Top Priorities
Strong Reputation - Strong Website
The design needs to be as strong as the skills and expertise the firm is known for
Increase Client Conversions
Ensure easy and flexible user conversions so there are no barriers to reaching out
Introduce a Mobile Interface
Expand the mobile presence with an interface designed for every format
Timeline
Two months
My Role
Freelance Visual Designer
A Design to Match the Firm's Reputation
The original site featured many of tells of an early 2000s website. Modernizing the design with a consistent color scheme, engaging section layouts, and animated components raised the design quality to match the high standards the law firm is known for.
Simple Information Architecture
Since matters of the law are too complex to account for every scenario on the web, the firm asked to keep the site's content as a high level overview encouraging the client to contact them directly for more specific details based on their case instead.
To accommodate the site's low information density I organized the sections to flow within one page. I also placed anchor points for each section within the navigation to reduce user pain points when it comes to searching for specific sections or having to click through many individual pages for a brief bit of information on the subject.
Making Client Conversions Easy
Contact information and call to actions are included throughout the site to make reaching out easy for clients. Multiple forms of contact information are also provided to accommodate user preferences.
Mobile Friendly Interface
On average 40% of the firm's user traffic is generated through the site's mobile interface meaning that before the redesign, almost half of all users were left underserved. The new design strived to close that gap with a simple navigation and content intentionally adapted to fit mobile screens.
Key Insights Through Data
Mobile design plays a big role in how users interact with a site. I always knew designing for mobile in addition to desktop platforms was important to accommodate a greater amount of users, but I was surprised to learn almost half view the site through a smart phone. This data allowed me to emphasize the importance of designing for both and gain client buy in for the full redesign.